Top Reason Why Your Business Needs A Mobile App
If you believe that mobile apps are exclusively for big name brands like Amazon and Facebook, you are wrong. Now more small and midsize industries are following the mobile fashion, understanding that an successful mobile plan involves more than just a mobile-friendly website.
In reality, these days you’ll observe that a lot of small businesses you interact with in your daily life have their own mobile app — be it the corner small shop or the magnificence spa downtown. These companies are ahead of the competition when it comes to taking their advertising to the next level.
In case you are still not certain why anyone would desire to make their own mobile platform, here are the top advantages of going down this pathway sooner rather than later.
1. Be Visible to Customers at All Times
Figures show that the average people spend more than two hours a day on his or her mobile device. While almost certainly only a handful of applications make up the bulk of this total usage, it doesn’t alter the reality that each user has to scroll, unlock, and scan their mobile for the apps they are searching for. Being in the way can be benefit to your company, as our brain automatically does record every image and text it comes across — even if it happens automatically.
2. Construct a Direct Marketing Channel
Mobile Apps provide many functions: they can offer general information, booking forms, search features, user accounts, news feeds, messenger, and much more.
One of the major advantages of having a mobile app is that all the information you’d like to offer to your clients – including special promotions and sales – is exact at their fingertips. Through push notifications you’re receiving even closer to a direct interaction, and can simply remind clientele about your services and products whenever it makes sense.
3. Offer Value to Your consumers
Talking about on-hand data, how about digitalizing that devotion program you have in place? Instead of sticking to the old point-collection card, make it achievable for your clients to gather their rewards via your mobile app. The result? More downloads and more revisit clients.
4. Build Brand and Recognition
A mobile app for your industry can significantly contribute to your brand awareness. I’d like to break this subject down into two phases, the mixture of which will make your app an exact winner:
Brand. A mobile app is like an empty billboard sign. You can do what you desire with it; you can create it hip, stylish, functional and informative. But what you actually want to do is make an app that has features your clients will love, while at the similar time is well recognized and marvelously designed.
Recognition. The more frequently you can get clients involved with your mobile app, the sooner they will be tending to buy your product. In marketing this is called the “valuable frequency”: as a rule of thumb seeing or hearing your brand roughly 20 times is what will get you accurately noticed.
5. Develop Customer Engagement
No matter whether you are selling chocolate or IT services, your clients need a way to reach you. Having a chat quality within your app can actually make a difference in the way you are in touch with your clients. Think about it: Open Table, for example, built its complete business model around this standard. Instead of calling a café for a table, you can book it with less than three clicks on their platform. Now think about it: How many clients would prefer to talk with you via text than via phone?